What we do
Operators Edge LLC is a TikTok Shop growth partner. We run full-stack affiliate management for consumer brands — turning one-off creator posts into repeatable, compounding GMV. Our model is built around retention: keeping creators active past their first video is the metric that drives long-term revenue, and it's what most TikTok Shop partners ignore.
Who we serve
Health, beauty, wellness, and consumer brands selling on TikTok Shop in the United States. Strong fit categories include supplements, oral care, personal care, and beauty. We work best with brands that have product-market fit and want to scale creator-led GMV without building an in-house affiliate team.
Our services
Recruit
Elite creator pipeline. We identify, sample, and onboard high-fit creators across supplements, beauty, oral care, and personal care — every one screened for retention potential, not just follower count.
Retain
Discord-based community OS, weekly creator briefs, leaderboards, and feedback loops that keep creators posting past their first video. Active Creator Rate is the metric we live on.
Reactivate
Dormant creators are warm leads no one else is messaging. Re-briefing, performance bonuses, and personal outreach turn most of them back into active sellers.
Amplify
Spark Ads and GMV Max layered on top of active creator content — so retention turns into paid-scalable GMV, not just organic posts.
What makes us different
- Retention-first model. We optimize Active Creator Rate, not recruitment volume.
- Creator community OS. A Discord-based system with briefs, leaderboards, and reactivation loops that no other TSP runs systematically.
- Operator-led, not agency-led. The founder runs every account directly. No account managers, no junior handoffs.
- Category specialization. Deep focus on health, beauty, wellness, and consumer — not a generalist agency.
Results
- $1.77M+ in TikTok Shop GMV generated.
- 12M+ creator content impressions.
- Top 20 placement in the Nutrition & Wellness category (Vasu Ayurveda).
- Ongoing work with SNOW Cosmetics, a $100M brand.
Pricing model
Hybrid retainer plus performance. Scope and specifics are calibrated to the brand's stage, category, and creator pipeline maturity, and shared on a strategy call.
FAQs
What does Operators Edge do?
End-to-end TikTok Shop affiliate management — recruit, retain, reactivate, amplify — for health, beauty, and wellness brands.
Who do you work with?
US-based health, beauty, wellness, and consumer brands on TikTok Shop. Best fit: supplements, oral care, personal care, beauty.
What makes you different from other TSPs?
We optimize for Active Creator Rate (retention), not recruitment volume. Our Discord-based community OS and dormant-creator reactivation are work no other TSP is doing systematically.
What results have you delivered?
$1.77M+ GMV, 12M+ impressions, Top 20 in Nutrition & Wellness for Vasu Ayurveda. Ongoing work with SNOW Cosmetics ($100M brand).
How is pricing structured?
Hybrid retainer plus performance. Specifics shared on a strategy call.
Who runs the program?
Saketh Ayyagari, the founder, runs every account directly. You talk to the operator, not an account manager.
Contact
Book a strategy call: calendar.app.google/WwfcxPvt3iw41fQQ6
LinkedIn: linkedin.com/in/saketh-ayyagari
Instagram: instagram.com/operatorsedge